The main trends in the world of gambling
Trends in the development of gambling markets are one of the topical topics of most conferences with the participation of gambling operators.
In the stream of scattered news, it is sometimes difficult to determine the direction of the industry’s development. Among other things, there are specific, regional features of the regulation and conduct of the casino online. We decided to collect the most relevant features of the development of the gambling market that have been traced recently.
Focus on Responsible Gambling
Responsible gambling programs are becoming an increasingly important part of the formation of the rules for the operation of gambling markets. The trend can be seen mainly in European jurisdictions, where consumer protection is at the forefront. Great Britain has chosen a particularly indicative policy towards responsible gambling. The year has not yet begun, when the idea arose to introduce a ban on the use of the betting operator’s logo on sportsmen’s T-shirts. You can read more about the application of the ban in our separate article.
Last year, another innovation was discussed in the UK aimed at protecting the rights of users – the ban on the use of credit cards to pay for transactions related to gambling. It is believed that people with gambling addiction are often accompanied by debts provoked by the fact that they can pay with cash, which they, in fact, do not have.
A sign of the focus on responsible gambling is also the spread of the practice of creating unified registries of self-excluded players.
Gaming on the go and finding a personalized customer experience
Modern smart technologies greatly simplify everyday life, it is paradoxical that at the same time people no longer have free time. In part, this factor explains the love of users for mobile technologies. In the modern world, even leisure is something done on the go. Improving Internet coverage plays an important role in the spread of mobile and online gambling.
The situation is indicative in this respect with the operations of sports betting in the United States – the total majority of players prefer to place bets on sports not in land-based PPS, but through mobile applications or the website of a bookmaker company, if this is legal in the state.
In terms of seeking an individual approach to clients, it is worth noting that this is a trend up front. This means that operators are gradually trying to attract users of certain age groups – mainly, we are talking about millennials – by meeting the needs of this particular generation. Including by providing a more interactive gameplay.
It should also be noted that globally, operators are still more inclined to seek out a new customer than to try to keep the attention of whoever is.
This trend will change in the next few years. The assumption was made on the basis of a large number of developments related to monitoring player behavior on a casino online page. The latter are aimed not only at identifying the signs of problem gambling, but also at analyzing audience preferences.
Live dealer games
Live dealer games are a trend in online casinos in countries where this activity is legal. Undoubtedly, the main advantage of virtual games is that they can be launched at any convenient time, while it is not necessary to spend money on a flight or booking a hotel, the gambling establishment is accessible from an apartment, office or public transport. However, in addition to the advantages, virtual gambling has a significant drawback – the absence of the usual casino atmosphere and specific communication with both staff and visitors.
Therefore, the industry is increasingly using live dealer games. Thus, it is possible to combine the main advantage of virtual casinos – accessibility – and the atmosphere of a traditional gambling establishment.
Implementation of digital currencies
Cryptocurrencies are used in more and more industries every year. Legislating the status of digital currencies in various jurisdictions around the world not only allows them to scale up, but also increases the cost.
Cryptocurrencies are also used in gambling. Their attractiveness to users is explained by a number of advantages, the main of which are the safety and speed of transactions. Not the least important is the commission, which is too low compared to traditional payment systems. In addition, the blockchain technology used in the creation of cryptocurrencies ensures that the risks of any information being extracted or distorted are minimized. The system is also attractive due to its anonymity.
The last few years have been marked by more active use of mobile gambling technologies, opportunities in the cryptocurrency market, and games with live dealers. Legislators and gambling regulators are focused on developing new principles for responsible gambling.
In order for the business to work harmoniously and delight with results, it is necessary not only to monitor, but also to implement technologies that form general trends.